{"id":6765,"date":"2024-09-17T20:07:00","date_gmt":"2024-09-17T20:07:00","guid":{"rendered":"http:\/\/staginginprogress.com\/academy\/?page_id=6765"},"modified":"2024-10-20T18:24:40","modified_gmt":"2024-10-20T18:24:40","slug":"courses-ads","status":"publish","type":"page","link":"http:\/\/staginginprogress.com\/academy\/courses-ads\/","title":{"rendered":"Courses ads"},"content":{"rendered":"

[vc_row full_width=”stretch_row” css=”.vc_custom_1729447903545{background-image: url(http:\/\/staginginprogress.com\/academy\/wp-content\/uploads\/2024\/09\/banner-googleads.png?id=6808) !important;background-position: center !important;background-repeat: no-repeat !important;background-size: cover !important;}” el_class=”mobile-hide”][vc_column offset=”vc_hidden-sm vc_hidden-xs”][vc_empty_space height=”600px”][\/vc_column][\/vc_row][vc_row full_width=”stretch_row” css=”.vc_custom_1729448601239{background-image: url(http:\/\/staginginprogress.com\/academy\/wp-content\/uploads\/2024\/10\/banner-googleads-m2.png?id=7335) !important;background-position: center !important;background-repeat: no-repeat !important;background-size: cover !important;}” el_class=”desktop-hide”][vc_column offset=”vc_hidden-lg vc_hidden-md”][vc_empty_space height=”30px”][vc_column_text]<\/p>\n

Explore
\nDiscover
\nApply<\/p>\n

Google
\nAds (SEM)
\nCourse<\/p>\n

[\/vc_column_text][\/vc_column][\/vc_row][vc_row css=”.vc_custom_1726678916403{padding-top: 50px !important;padding-bottom: 30px !important;padding-left: 40px !important;}”][vc_column width=”2\/3″]

Course Description<\/h2><\/header>[vc_column_text]If you are looking into advancing your careers<\/b> or upskilling<\/b> your online marketing for your own business, mastering effective Google Search Engine Marketing (SEM) campaign is crucial. This 2-Day course ensures businesses consistently reach a broad targetted audience of daily searchers, showcasing the capability to enhance company profitability and market presence significantly.<\/p>\n

This comprehensive training is perfect for individuals aiming to master the Google Ads Marketing platform for impactful digital marketing results.[\/vc_column_text][vc_separator color=”custom” align=”align_left” border_width=”2″ el_width=”90″ accent_color=”#606060″ css=”.vc_custom_1726677300757{padding-top: 10px !important;}”]

Learning Outcome<\/h2><\/header>[vc_column_text]Terminal Learning Outcome<\/span><\/p>\n
    \n
  • Develop a compelling marketing strategy<\/strong> that integrates with Google Ads for optimal conversion rate and budget efficiency.<\/li>\n<\/ul>\n

    Enabling Learning Outcome<\/span><\/p>\n

      \n
    • Google Ad Fundamentals<\/strong><\/li>\n<\/ul>\n

      Analyse the fundamentals of Google Ads.<\/p>\n

        \n
      • Marketing Strategy Integration<\/strong><\/li>\n<\/ul>\n

        Integrate marketing strategy with Google Ads for tangible results.<\/p>\n

          \n
        • Enhance Copywriting<\/strong><\/li>\n<\/ul>\n

          Create compelling advertisments that engage your audiences.<\/p>\n

            \n
          • Maximize Ad Campaign<\/strong><\/li>\n<\/ul>\n

            Produce optimal conversion rate and budget efficiency through Google Ads campaigns.[\/vc_column_text][vc_separator color=”custom” align=”align_left” border_width=”2″ el_width=”90″ accent_color=”#606060″ css=”.vc_custom_1726677326092{padding-top: 30px !important;}”]

            Who should attend this course<\/h2><\/header>[vc_column_text]This Google Ads Course is designed specifically for beginners who are keen in Google Marketing or new to the platform. It’s geared towards individuals in marketing roles, business owners, or anyone looking to start using Google Ads for Search Engine Marketing (SEM) campaign.[\/vc_column_text][vc_separator color=”custom” align=”align_left” border_width=”2″ el_width=”90″ accent_color=”#606060″]

            Prerequisites<\/h2><\/header>[vc_column_text]To enroll in this Google Ads Course, you should possess the following:<\/p>\n
              \n
            • 1 GCE \u2018N\u2019 level or equivalent (\u2265 18 years old); or<\/li>\n
            • NITEC\/ Higher NITEC (\u2265 18 years old);<\/li>\n
            • Anyone who has keen interests in mastering Google Search Engine Marketing;<\/li>\n
            • Candidate who is in their own business and wanted to run their own Google Search Engine Marketing (SEM) campaign.<\/li>\n<\/ul>\n

              * You must at least has a basic computer skills, having a basic understanding of sales and marketing concepts would be beneficial too.<\/i><\/b>[\/vc_column_text][vc_separator color=”custom” align=”align_left” border_width=”2″ el_width=”90″ accent_color=”#606060″]

              Course Outline<\/h2><\/header>[vc_column_text]Introduction to Google Ads and Strategic Planning<\/span><\/p>\n
                \n
              • Overview of the marketing mix and how Google Ads fit in<\/li>\n
              • How Google Ads works<\/li>\n
              • Key considerations when planning a Google Ads campaign<\/li>\n<\/ul>\n

                Google Ads Campaign Setup<\/span><\/p>\n

                  \n
                • Google Ads account structure<\/li>\n
                • Understanding the different advertising objectives<\/li>\n
                • Identifying and utilising the right bidding strategy for your goals setting up different types of ads<\/li>\n
                • Selecting campaign, network, location and languages<\/li>\n
                • Effective audience targeting techniques<\/li>\n
                • Keyword research and matching<\/li>\n
                • Copywriting best practices<\/li>\n
                • Creative format options<\/li>\n
                • Defining a budget<\/li>\n<\/ul>\n

                  Measuring a Google Ads Campaign<\/span><\/p>\n

                    \n
                  • Understanding key Google Ads metrics<\/li>\n
                  • Analysing ROI<\/li>\n
                  • Comparing attribution models<\/li>\n
                  • Conversion path analysis<\/li>\n<\/ul>\n

                    Testing & Optimisation<\/span><\/p>\n

                      \n
                    • Understanding the components of Quality Score<\/li>\n
                    • Improving ad relevance, landing page experience, and ad performance<\/li>\n
                    • Tips for creating high-converting landing pages<\/li>\n
                    • A\/B testing landing pages<\/li>\n<\/ul>\n

                      Assessment Component<\/span><\/p>\n

                        \n
                      • Written Assessment \u2013 Case Study<\/li>\n
                      • Individual Project Presentation<\/li>\n<\/ul>\n

                        [\/vc_column_text][\/vc_column][vc_column width=”1\/3″][vc_raw_html]JTNDZGl2JTIwY2xhc3MlM0QlMjJpY29uLWJhciUyMiUyMHN0eWxlJTNEJTIyZmxvYXQlM0ElMjByaWdodCUzQiUyMiUzRSUwQSUzQ2ltZyUyMGlkJTNEJTIyYWRvYmUlMjIlMjBjbGFzcyUzRCUyMnN0aWNreSUyMiUyMHNyYyUzRCUyMmh0dHAlM0ElMkYlMkZzdGFnaW5naW5wcm9ncmVzcy5jb20lMkZhY2FkZW15JTJGd3AtY29udGVudCUyRnVwbG9hZHMlMkYyMDI0JTJGMDklMkZDb3Vyc2VCYW5uZXItd2l0aF9kYXRlLWZlZXMtMDNuLnBuZyUyMiUyMGFsdCUzRCUyMkdvb2dsZSUyMEFkcyUyMiUzRSUwQSUzQyUyRmRpdiUzRQ==[\/vc_raw_html][\/vc_column][\/vc_row][vc_row disable_element=”yes” css=”.vc_custom_1726603239637{padding-top: 20px !important;padding-bottom: 30px !important;}”][vc_column width=”2\/3″]

                        Course Description<\/h2><\/header>[vc_column_text]Missed the opportunity to enroll in a Graphic Design course at a local design institution in the past? Our Adobe Photoshop course offers a valuable alternative for your professional development.<\/p>\n

                        Discover the essentials of Adobe Photoshop in this engaging course tailored for beginners and those looking to add extra competency their skills. Learn to master the core tools and techniques for photo editing, graphic design, and digital artistry. Through practical exercises and hands-on projects, you\u2019ll gain a solid understanding of Photoshop\u2019s capabilities and develop the skills to create visually stunning images and designs. Whether you’re aiming to enhance personal photos or produce professional-grade graphics, this course provides the foundation you need to succeed.[\/vc_column_text][vc_separator color=”custom” border_width=”2″ el_width=”90″ accent_color=”#606060″]

                        Course Objectives<\/h2><\/header>[vc_column_text]By the end of this Photoshop course, you will be able to:<\/p>\n
                          \n
                        • Understand and navigate the Photoshop workspace and interface.<\/li>\n
                        • Utilize essential tools and features for basic image editing, including cropping, resizing, and color correction.<\/li>\n
                        • Apply fundamental selection techniques to isolate and edit specific parts of an image.<\/li>\n
                        • Work with layers to create and manage complex compositions.<\/li>\n
                        • Use basic text tools to add and format text within an image. Implement essential retouching techniques to enhance image quality<\/li>\n
                        • Save and export images in various formats suitable for web and print use.<\/li>\n
                        • Apply basic filters and effects to achieve desired visual outcomes.<\/li>\n
                        • Understand and use basic blending modes to integrate different elements seamlessly.<\/li>\n
                        • Create simple graphic designs and visual content using built-in templates and tools.<\/li>\n<\/ul>\n

                          [\/vc_column_text][vc_separator color=”custom” border_width=”2″ el_width=”90″ accent_color=”#606060″][\/vc_column][vc_column width=”1\/3″][vc_raw_html]JTNDaW1nJTIwaWQlM0QlMjJhZG9iZSUyMiUyMGNsYXNzJTNEJTIyc3RpY2t5JTIyJTIwc3JjJTNEJTIyaHR0cCUzQSUyRiUyRnN0YWdpbmdpbnByb2dyZXNzLmNvbSUyRmFjYWRlbXklMkZ3cC1jb250ZW50JTJGdXBsb2FkcyUyRjIwMjQlMkYwOSUyRnN0aWNreS1hZG9iZS5wbmclMjIlMjBhbHQlM0QlMjJBZG9iZSUyMENvdXJzZSUyMiUzRQ==[\/vc_raw_html][\/vc_column][\/vc_row][vc_row css=”.vc_custom_1725765037472{padding-top: 20px !important;padding-bottom: 30px !important;}”][vc_column][vc_separator color=”custom” border_width=”2″ el_width=”90″ accent_color=”#606060″][\/vc_column][\/vc_row][vc_row css=”.vc_custom_1725788275890{padding-top: 50px !important;padding-bottom: 30px !important;}”][vc_column]

                          Learn from the Industry Experts!
                          \nEquipped with 22 years of Creative Expertise,
                          \nWe Transform Real-World Experience
                          \ninto Practical Knowledge.<\/i><\/b><\/h2><\/header>[vc_row_inner css=”.vc_custom_1516105488077{padding-top: 20px !important;}”][vc_column_inner width=”1\/3″ css=”.vc_custom_1513764336004{padding-left: 0px !important;}”]

                          0<\/span>\n <\/span><\/h4>
                          Founded.<\/div><\/div><\/div>[\/vc_column_inner][vc_column_inner width=”1\/3″ css=”.vc_custom_1513764340691{padding-left: 0px !important;}”]

                          0<\/span>\n k+<\/span><\/h4>
                          Projects done.<\/div><\/div><\/div>[\/vc_column_inner][vc_column_inner width=”1\/3″]

                          0<\/span>\n +<\/span><\/h4>
                          Customers served.<\/div><\/div><\/div>[\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row css=”.vc_custom_1725765037472{padding-top: 20px !important;padding-bottom: 30px !important;}”][vc_column][vc_separator color=”custom” border_width=”2″ el_width=”90″ accent_color=”#606060″][\/vc_column][\/vc_row][vc_row content_placement=”middle” css=”.vc_custom_1726401398903{padding-top: 30px !important;padding-bottom: 30px !important;padding-left: 60px !important;}”][vc_column width=”1\/2″]

                          Course Enquiry Form<\/h2>

                          * Denotes Compulsory Field<\/h6><\/header>[vc_row_inner css=”.vc_custom_1726400237955{padding-top: 45px !important;padding-right: 20px !important;padding-bottom: 30px !important;padding-left: 20px !important;background-color: #b38d46 !important;}”][vc_column_inner]\n
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